The Sandbox partners with mm2 group to create a content-driven world in the metaverse

SINGAPORE, 17 January 2023 –  The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced a partnership with Web3 company Metaviva (, a wholly owned subsidiary of regional media and entertainment company mm2 Entertainment (“mm2”), to build a virtual playground in The Sandbox gaming metaverse around content creation and development for mm2’s entertainment brands.

The Sandbox is a community-driven metaverse platform where users can build, own, and monetize their gaming experiences as well as play the thousands of experiences created by other users. The Sandbox metaverse comprises a map made up of 166,464 LANDs. LAND owners can host contests and events, stake SAND to earn, monetize assets and experiences, play games built by the community, and more.

“We are honoured to be in partnership with The Sandbox, joining over 400 existing brands in its metaverse. We are thrilled at the opportunity to bring our brand of entertainment to the digital world and in return, harness it as a source of new ideas and stories for us to bring to life in the real world. We want to create exclusive content for players to experience this virtual space, in the form of entertainment and game play. Part of our business is listening to our target audience and developing stories and characters that will resonate. As people play and interact in our virtual playground, it will help us ideate and test concepts for future content, such as movies and series. We are looking to spur creativity in the blue ocean of the metaverse and convert it into real world content,” says Chief Content Officer of mm2 Entertainment, Mr Ng Say Yong.

Metaviva and mm2 will take ownership of a 6×6 plot of LAND to offer players interactive experiences featuring extensions of real-world content including films, drama series, sports, and music. Players will be able to join a virtual film set and help create stories based on mm2’s existing IP. They might interact with digital characters or NPC’s or help create plotlines and watch the characters play out their preferred script.

“Our partnership with The Sandbox will allow us to explore new frontiers in the entertainment industry as well as keeping people engaged beyond what we can currently offer. With this partnership, we will be looking to bring the physical and digital worlds to people, to entertain them and to do our part in developing the next generation of budding talent for content creation for the metaverse,” says Head of Web3 and Metaviva, Mr Darren Ho.

Under the partnership, The Sandbox will work with Metaviva and mm2 to develop innovative experiences taking place on the Metaviva LAND. These immersive experiences will enable filmmakers and talents to engage with their fans, as well as promote upcoming films and generate new revenue streams and new forms of virtual entertainment.

“The metaverse is a great way for new types of storytelling to take place, allowing for players and fans to engage with their favourite content in a whole new way. They could potentially be a part of the story instead of just being a viewer. This partnership will give us the opportunity to realise that with some exciting IPs well loved by those within the region and internationally and we’re excited to work long term with mm2 and Metaviva to realise this vision,” says Head of Singapore for The Sandbox, Mr George Wong.


About mm2 Asia

Headquartered in Singapore, mm2 Asia Ltd. (“mm2 Asia”, or together with its subsidiaries, the “Group”) champions “Content and Media for Asia”, with integrated businesses across the content, entertainment, cinema, event and concert industries in Singapore, Malaysia, Hong Kong, Taiwan, China and the United States of America.

Since our listing on the Catalist Board of SGX-ST in December 2014, and the successful transfer to the Mainboard of SGX-ST in August 2017, mm2 Asia has strengthened its competitive advantage through its acquisitions of a majority stake in an award-winning virtual reality, visual effects and computer-generated imagery studio, Vividthree Holdings Ltd. (SGX Stock Code: OMK), and an event production and concert promotion company, UnUsUaL Limited (SGX Stock Code: 1D1). With the establishment of mmCineplexes and the acquisition of Cathay Cineplexes Pte. Ltd., mm2 Asia is currently one of the key cinema operators in Malaysia and Singapore. (

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and PIXELYNX. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

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