MM2 Asia’s NFT marketplace for regional entertainment

Earlier this year, mm2 Asia — one of the region’s leading film and online content producers — launched its very own NFT marketplace, Metaviva. Capitalising on a trend that has taken the world by storm, the company aimed to create a dedicated space for collectibles from the realm of Asian entertainment.

“The recent evolution of the Internet has led to a considerable shift in user behaviour,” explains Angelin Ong, mm2 Asia’s general manager for North Asia. “Metaviva was envisioned to be a space where fans can transact directly with their favourite Asian content producers, and interact as a community.” …..

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